Vinnie Iovine

Vincent Iovine - Owner/President

Vincent Iovine loves making his customers happy. They're like family, he says, and there's nothing more rewarding to him than hearing good things about Iovine Brothers Produce. Vinnie enjoys interacting with all the people in the Reading Terminal Market - learning about his customers' cultures, having coffee at Tommy's, hearing stories of Philadelphia...

Iovine Brothers Produce has seen many changes since their beginnings in 1990 including renovations to the Reading Terminal Market and the construction of the convention center. Through it all, Vinnie and Jimmy have kept their passion for providing the best produce to the best patrons.

Vinnie's produce picks: Navel oranges, broccoli, cashews