William "Billy" Mohollen - Store Manager

Billy started working at Iovine Brothers Produce in 2004 in the summer of his freshman year in high school. Through the years, he's learned a lot. He discovered nutrition, health and fitness, but more than that - he discovered that Philadelphia is like one big neighborhood.

His customers and coworkers have become his second family. "It's not a job, it's a lifestyle," he says. He remembers vividly the day he spent making new display tables in Vinnie Iovine's yard. It's that kind of personal touch that he wants his customers to experience.

The Reading Terminal Market has inspired Billy to cook on a regular basis and experiment with new fruits and vegetables and he loves to encourage his customers to do the same.

Billy's produce picks: Navel oranges, broccolini, cashews