Jimmy and Vinnie Jimmy and Vinnie Iovine's Store in Reading Terminal Iovine's Store in Reading Terminal Iovine's Store in Reading Terminal

About Iovine Brothers

Over fifteen years ago, James and Vincent Iovine found a home for their business within the walls of Philadelphia's historic Reading Terminal Market. Since then, Iovine Brothers Produce has steadily grown into one of the city's most beloved grocers and a bona fide neighborhood staple. From the very beginning, the Iovine Brothers knew that the key to lasting success would be through hard work, and unwavering loyalty to their customers. The brothers' continued commitment to these founding principles is what led Iovine Brothers Produce to achieve the success that it enjoys to this day.

At Iovine Brothers Produce, we supply food for Philadelphia's heart and soul. Our main desire is to provide the community with fresh products that will nourish and satisfy them from the inside out. It's no secret that the nutritional benefits of including fresh produce in your daily diet will help you maintain a more healthful lifestyle, and our fresh fruits and vegetables are full of vitamins and nutrients, while nuts are a great source of protein, fiber, and minerals.

At Iovine we know that our responsibility is not just to make these products conveniently available to our customers - but also to show them how to take full advantage of the ample nutrients that are present in all of these goods. Our staff is supremely knowledgeable on the health benefits of the products we offer, and more information (as well as delicious recipes) can be found in the "Healthy Living" section of this site. The Iovine staff wants to see you healthy and happy, and we are always here to help our customers promote and maintain a healthier lifestyle.